Meet The Doctors

Tom Reid, DDSTom Reid, D.D.S.
Dr. Tom Reid has been practicing at East Grove Dental for over 19 years. He is very committed to providing a community oriented dental practice that focuses on a dental home for the whole family. He is extremely active within the dental community and has served as president for the Dane County Dental Society. Additionally, he is very engaged in the Wisconsin Dental Association and American Dental Association serving as one of the states fifteen elected Trustees. Dr. Reid is honored to be a member of the prestigious Pierre Fauchard Academy, and is a fellow in the International College of Dentist and has been recognized in Madison Magazine as a "Top Dentist" within Dane County. He actively participates in the local and state political process, as related to dental issues, in order to provide the best possible treatment for his and all patients.

Dr. Reid earned his DDS from Marquette University School of Dentistry and continues to take countless hours of classes to stay current with dental technology and trends. When he is not practicing dentistry he and his spouse are kept busy with their five wonderful children (three girls and two boys) and all of their varied activities. He has also competed in many Ironman Triathlons, marathons, and ultra distance events finding mental and physical strength and clarity in these long distance endurance challenges.


Dr Lacrima M GoldbergDr. Lacrima M. Goldberg

Dr. Lacrima M. Goldberg, graduated Magna Cum Laude from Boston University Goldman School of Dental Medicine. She received the Award of Merit for Excellence in Esthetic Dentistry, conferred by the American Academy of Esthetic Dentistry.

Prevention is a cornerstone of Dr. Goldberg’s approach to dentistry and this has allowed her to make a positive difference in people’s lives. “I’ve always been passionate about Science, as well as the Arts and in dentistry I found the perfect combination of the two.” In her free time Dr. Goldberg enjoys painting and spending time with her husband, Scott and their lively Wheaten Terrier, Mick.

Dr. Goldberg is a member of the American Dental Association, Wisconsin Dental Association and the Massachusetts Dental Society.


Contact Information

East Grove Dental

826 Atlas Ave.
Madison, WI 53714

Phone: 608-222-8344

Business Hours: Call for an Appointment

We accept Visa. We accept MasterCard.We accept Cash. We accept Check.